Francis Golez

Francis Golez | UI UX


Enhancing the app design with a user-friendly DIY feature

Project Brief

Home Depot has made a lot of great improvements to its smartphone app recently, and the next step falls into the nebulous category of “DIY project planner”. User research suggests that shoppers want a tool to help them brainstorm, plan, track, and even document their DIY projects. This is just the beginning, as there are dozens of other tangents to go down that could potentially be incorporated into the broad umbrella of project planning- from budgeting and planning, to forum posts for group problem solving, step by step tutorials and more.







  • User Interview

  • Affinity Mapping

  • C&C Analysis

  • User Flow

  • Design Studio

  • Wireframing

  • Usability Testing

  • Prototype



Understanding the DIY Enthusiast: Exploring Needs, Obstacles and Motivation

User Interview Goals
  • Understand the thought process of DIY enthusiasts when starting a new project 

  • ​Identify common obstacles and hindrances that DIY enthusiasts when starting and completing projects

  • ​Determine the factors that affect the success of a DIY project

Top Themes From User Interview

Money is the biggest factor when it comes to deciding if I want to start a project

Not being able to find the right materials and tools would hinder me from completing a project

I like to hear and see someone talk me through the steps

These are the problems that we were faced with and gave us a direction on where we will focus our design solutions when we start to ideate.

Problem Statement

Users need an efficient way to source materials for their DIY projects because they will lose motivation when projects become a hindrance to their finances and time.
Questions We Had to Ask Ourselves
How might we make finding necessary supplies easier and faster?
How might we show the expected total budget at the beginning of the project?
How might we provide a variety of instruction options?

Our Target User


User-Centered Design: Crafting Solutions with Empathy and Insight

First Phase: User Flow
My team started off the designs by focusing on a specific task for the user to do. This task focuses on starting the DIY project and taking budget and time into consideration. We wanted to make sure to highlight that as a starting point. We then started to make our User Flow diagram to visualize this task
Second Phase: Early Design Sketches
We then started doing some early design sketches of what the DIY feature in the app will look like. The method that we utilized is called design studio where we all did our sketches separately within an allotted time and we all would then reconvene and show our sketches and pick out designs that made sense with the goal that we were trying to accomplish.

Low Fidelity

Third Phase: Wireframing / Blueprint Design

The next step focused on wireframing the prototype for user testing and feedback during the final iterative design process. We prioritize top filters for easy user access, specifically budget, difficulty, and timeline, as these are key factors for successful DIY projects based on our collected data.

To facilitate easy material acquisition, we include a project-specific item list with aisle locations for in-store pickup or shipping to their address. Users can conveniently access video tutorials or step-by-step written instructions. Additionally, we highlight the total savings achievable with the selected project, providing users with reassurance about budget savings.

Mid Fidelity


Usability Testing Insights


Key Changes Made in the Hi-Fi Prototype after Testing
Added a “back” button after users start the task of looking for a project
Added more feedback results on the bottom of each filter with an “X” or delete button so users can easily edit their search
Added a text that shows feedback results after inputting all the filter search
Added a better “Add to Cart” feedback so users can easily tell when task is done

Hi-Fi Prototype

Next Steps

If our team had more time, these would be our next steps:
Do another round of usability testing
Consider adding a progress tracking feature so users can easily keep track on each of their projects and to promote more accountability
​More accessibility to special deals or promotions​
Add a project reminder notification

Learning Insights

My main takeaways after doing this team concept project was how to work effectively as a group and what I mean by that is knowing the strengths and weaknesses of each team member. By having a better understanding of each other, assigning the designated roles is key to having a good success in designing a product. As the Lead Researcher in the team, it was important to highlight the key points that led to each of our design decision based from the data that was collected. Having clear goals in what type of data that we wanted to collect from our ideal users was a strong foundation in establishing the direction that we wanted to go with our design as a team which in turn helped us make a polished product during the 2 week sprint timeline for this project.
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